Bekking placed the chair in Fairs living room. For four months Fairs was confronted with the chair on a daily basis. During this time Bekking observed how the relationship between Fairs and the chair developed. Before knowing the results and receiving the chair, Marcus Fairs expressed his doubts about the project, but once confronted with the chair based on his subconscious preferences Fairs was happily surprised. Confused but optimistic he kept repeating: “I like it much more than I thought I would”.