Hacked by design

A selection of Moleskine notebooks filled and hacked by famous designers and dispersed across the city formed a multi‐location installation during the London Design Festival 2014.

For the London Design Festival 2014, Moleskine has selected works by designers which have intentionally played with the notebook as a design object in itself; using its form to arrive at new concepts. Other notebooks are about the creative process itself, filled in with sketches and notes.

The selected notebooks have been taken from the Detour project archive of lettera27, a non‐profit foundation; curated by Raffaella Guidobono, it contains over 250 Moleskine notebooks of some of the world’s most celebrated creative thinkers which have been travelling since 2006 in exhibitions in London, Paris, New York, Tokyo and others.

The journey takes place not only from country to country, but also in the creative minds of the designers, sometimes straying from the main path, others following a set route.

Spanning disciplines, techniques, continents and professions, the notebooks act as physical representations of contemporary creative processes in the age of CAD and other apps.

Catalogo Detour____BOOK.indb

Top: Alfred von Escher, designer, Switzerland. Above: Anothermountainman, graphic designer, China

Antonio Marras, fashion designer, Italy

BCXSY, designers, The Netherlands

GamFratesi, designers, Denmark/Italy

Joep van Lieshout, artist and designer, The Netherlands

Karim Rashid, designer, Egypt

Lyndon Neri & Rossana Hu, architects and designers, China

Oki Sato, designer, Japan

Yves Béhar, designer, Switzerland

Hacked by design
London Design Festival 2014
Designers: Rodrigo Almeida, Anothermountainman, BCXSY, Yves Béhar, Tord Boontje, Fernando & Humberto Campana, GamFratesi, Lyndon Neri & Rossana Hu, Antonio Marras, Karim Rashid, Oki Sato, Kiki van Eijk, Joep van Lieshout, Alfred von Escher

Hacked by design

A selection of Moleskine notebooks filled and hacked by famous designers and dispersed across the city formed a multi‐location installation during the London Design Festival 2014.

Catalogo Detour____BOOK.indb

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