"Cork is a fantastic material, natural, sustainable and with a strong emotional profile, up until now its potential and possible applications have not been fully exploited", comments Guedes, who adds, "the intention behind the new Materia collection is to create simple and innovative objects with this material for everyday use. For all of us at ExperimentaDesign Materia has above all been an important opportunity to experiment with our curatorial knowledge and at the same time work with a big company like Amorim, introducing them to the world of contemporary design. We are convinced that this combination of creativity associated with the industrial capacity of a well-established manufacturer can have great resonance not only at a research level but also at a cultural level." ExperimentaDesign have managed the whole project, from the choice of designers to the corporate identity, the logo and the communication that follows Guedes's philosophy that design can address the infinite facets of everyday life and make a substantial contribution to improving it. "Design is part of our daily life; design is an extraordinary tool that can bring in and integrate the economic, functional, aesthetic, emotional and social aspects of all creativity and therefore life. It is a matrix that can be used to read different contexts, respond to questions and supply the best solutions."
Design is part of our daily life; design is an extraordinary tool that can bring in and integrate the economic, functional, aesthetic, emotional and social aspects of all creativity and therefore life. It is a matrix that can be used to read different contexts, respond to questions and supply the best solutions.
Maria Cristina Didero
13–17.04.2011
Spazio Sanmarco, via San Marco 38, Milano