Héctor Zamora, Zeppelin Swam in Venice - Art - Domus

 

Héctor Zamora, Zeppelin Swam in Venice

The Mexican artists tells Domus the guidelines of his project for Venice Art Biennale.

Héctor Zamora, Zeppelin Swam in Venice

The Mexican artists tells Domus the guidelines of his project for Venice Art Biennale.

 

Art

Zeppelin Swarm includes a massive campaign to publicise a zeppelin fair that never really occurred and it spans from the participation of Venetian street artists to the implantation of viral media on the Internet.
The event/fiction will be supported in different ways.
The design of a virtual zeppelin for use in all media imagery (all zeppelins portrayed will be the same colour and size). The production of a series of photomontages, combining the image of the virtual zeppelin with classic photographs of the Venice cityscape. The photomontages will serve as source material for all publicity images. A real zeppelin remains fixed, or ‘stuck’, in a thin corridor between two buildings within the Arsenale exposition space of the Venice Biennal. The zeppelin is a replica of a real aircraft, complete with control cabinet (gondola). It will remain in place for the duration of the exhibition. Using videos shot in Venice, a video-montage will be created to simulate the zeppelin invasion. The aesthetic and quality of the video will imitate amateur videos shot on a handheld camera or cell phone. The video will be uploaded to various websites by a specialized team, with the aim of circulating the both the video and the photographic imagery on the Internet.
The publicity campaign will be developed through different products: posters to be hung throughout the city a few days before the inauguration of the Venice Biennale; postcards and souvenirs to be distributed solely by souvenir venders within the city; street artists in Venice to be invited to make paintings depicting the zeppelin invasion; an advertisement in the Italian press based on the aesthetic of other media materials and images from the photomontages; an anonymous strategy of press diffusion to infiltrate the mainstream media with fictive information about the zeppelins.

Microgravity: Héctor Zamora

Models of microgravitational spaces lighten the load of daily life and allow us to grasp a veil of lightness.

 

Art / David van der Leer