Design after design

With XX1T, planned for 2016, Milan Triennale  – re-embracing its central role in the cultural debate – provokingly puts forward the suggestion of including the Expo 2015 sites on the exhibition route.

Never since the end of the last war has it seemed so difficult to prefigure an “after…” Not an in any way transcendent afterwards but one determined by the sum of the “little futures” of people and things. Similarly, never before have the forms and quality of the artificial world played a strategic role in the global economy.
What will this immanent tomorrow look like? Squeezed between irrepressible visionary aspirations and an accurate seismograph on reality, the motley world of design entered the new century trying to adapt to a fast-changing context – socially, culturally, economically… But what space will it carve out for itself? How will the professional figures change? What role will the “experts” play?
logo e manifesto della XX1T disegnato da Giorgio Camuffo
Top and above: the logo and the poster of the XX1T designed by Giorgio Camuffo
The Milan Triennale is preparing to respond to these and many other questions with the “Design after Design” initiative scheduled for 2016: a new international exhibition (the 21st) sponsored by the Bureau International des Expositions (BIE), following in the tradition of those held for more than 70 years, from its origins to 1996.

Design, the theme chosen for XX1T (already given a logo by Giorgio Camuffo) obviously seems fitting for a currently slightly puzzled Milan that is turning into a “large theme park” with a food focus. It certainly is a subject more in keeping with its consolidated international reputation, albeit one constantly in need of maintenance and forward momentum to cope with growing competition worldwide.

Design in its ambiguous English semantic sense, i.e. the broader one of design project, in all its permutations and on all scales. But without the nostalgia: no demiurges designing everything “from a spoon to a town” thank you. The creative process has become a circular activity involving several skills and cultures and, to borrow the words of Ezio Manzini in the very recent Design, When Everybody Designs (MIT Press), it is therefore a case of creating “social actors who, thanks to the cultural and operative tools available to them, are able to feed and support the design processes in which all of us, experts and non-experts, are involved.”

logo e manifesto della XX1T disegnato da Giorgio Camuffo
Posters of the XX1T designed by Giorgio Camuffo

Milan now is struggling to find its after… and, at last re-embracing its central role in the cultural debate, the Triennale provokingly puts forward the suggestion of including the Expo 2015 sites on the exhibition route of new initiative. Their fate is still being debated. What better opportunity for an in vitro experiment on the city’s future, addressing the lifespan and changing role of buildings and infrastructures? Regardless of actual outcomes, the idea is consistent with the spirit of urban engagement that informs the new exhibition.  This is being heralded as a great “FESTIVAL”, to be taken outside Palazzo dell’Arte and across Milan’s urban boundaries, at last projecting the successful “Salone/Fuorisalone” formula but on a larger scale into the metropolitan dimension – thanks to an alliance with Cosmit (the organiser of Milan Design Week).

This approach can be credited with a number of extra moenia actions already undertaken by the institutions in Viale Alemagna, first of all the opening of a new (permanent) exhibition route in the Museo del Design, in the restored Villa Reale in Monza – a return to its roots (Monza was home in 1923 to the Biennale delle Arti Decorative, later become the Triennale and moved to Milan in 1930) and a projection towards the future (starting with XX1T). The same can be said of the regional programme, including the Itinerant Triennale which, during Expo 2015, is moving its activities to other Lombard cities.

logo e manifesto della XX1T disegnato da Giorgio Camuffo
Poster of the XX1T designed by Giorgio Camuffo
Another issue comes strongly to the fore within this framework of extended engagement, stressed by numerous speakers at the launch of the initiative: what production process will design rely on? There is currently much talk about re-evaluating the manufacturing as an integral part of the creative dimension but we should also think of the symmetric option of restoring a creative dimension to production (like the prior experiences of Enzo Mari), urgently reappraising traditional trades and crafts but also accepting responsibility for innovation: all together, these can produce an original permutation of the exhibition theme in “Labour after Labour”.
logo e manifesto della XX1T disegnato da Giorgio Camuffo
Logo of the XX1T designed by Giorgio Camuffo
The general theme is vast and obviously poses many more questions, for which numerous discussion and exploration initiatives are planned between now and 2016. The organisational formula chosen by the Triennale has appointed a scientific committee to determine the contents. As well as the top management of the Triennale and BIE, this comprises eight Italian and foreign figures (Branzi, Collina, Diller & Scofidio, Hara, S. Micelli, Nicolin, Sennet and Zucchi). This choice may well cover a broad interpretation spectrum but carries with it a risk: that people with such diverse experience, interpretations and disciplinary and professional expectations will fail to agree on a common vista and which the international participants will necessarily have to deal with. The formula tested at the last Venice Biennale (the next one falls in conjunction with XX1T) worked in terms of the architecture of the contents: a “theoretical” exhibition entrusted to the curator and a general theme left to the interpretation of the individual participants. It would be interesting to see the circular process mentioned in the introduction applied in this case: a shared and incisive composition, a joint effort and not the sum of great individual expertise (and well-known idiosyncrasies).
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