The finalists were asked to create a site-specific project for Moroso’s showrooms that can also be displayed at museums and contemporary art centres. The winners will be announced at the opening of the exhibition. They have been chosen by an international committee with Fabio Cavallucci, director of the contemporary art centre Luigi Pecci, Martino Gamper, designer, Amanda Levete, architect, Jovain Jelovac, Belgrade Design Week’s art director, and Piero Gandini, FLOS art director. Consisting of an award, an exhibition and a publication, the Moroso Concept documents, highlights and supports the work of artists in Italy, becoming a company-supported workshop for the creation of the award-winning projects which are then displayed in institutional and non-profit sites.