The IED show car Syrma, presented in Geneva by Quattroruote, demonstrates that a distinctly Italian style can be interpreted by students from all over the world.
At the 85th Geneva Motor Show the Istituto Europeo di Design and Quattroruote will reaffirm the excellence and innovation of Italian design at a world preview of the Syrma concept car, the 11th 1:1 scale model designed by the Master in Transportation Design of the Turin Istituto Europeo di Design.
Quattroruote, Italy’s most widely-read and authoritative motoring magazine and long-term exponent of “road safety”, has decided to raise awareness of this issue, asking Master students to research ad hoc technologies to be tested on this innovative vehicle.
Syrma (length 4,730mm – width 1,980mm – height 1,155mm – pitch 2,790mm) features an extremely innovative layout: three staggered front seats with central driving position and rear power unit. The concept has a hybrid propulsion system with a V6 twin turbo, approximately 4-litre heat engine and an electric engine that, together, deliver around 900 hp.
Using the electric engine, this rear-wheel drive vehicle could circulate freely in city centres, effectively contributing to reducing air pollution. Designed to deliver total safety, the car features a complete array of innovative passive and active safety devices. In electric mode, the car is completely silent and its arrival is perceived through front laser projection of messages and images on the road. As regards internal layout, the central driving position guarantees maximum visibility when driving, while the cockpit that “envelops” the two side passengers, covered by a teardrop windscreen, acts as a protective shield of the cabin.
The name, Syrma, is the offshoot of a competition, launched by the Istituto Europeo di Design and Quattroruote on the monthly magazine's website that invited the web audience to select the name of the new model from amongst five options proposed, all starting with the letter S and ending with the letter A, a tribute to the once-off 1960s Sigma and Secura prototypes produced in response to a proposal by Gianni Mazzocchi, publisher and founder of Quattroruote.
“The Syrma demonstrates that a distinctly Italian style can be interpreted by students from all over the world.” said Quattroruote’s editor Gian Luca Pellegrini.
The Syrma, thesis project of the eleven students of the Master course, is the end result of a process that simulates a real-life working environment. All the students submitted a proposal and that complying most precisely with the initial brief was selected as the initial project for the final version. The class then created a core work team and, working together, completed the concept in real scale.
Syrma is the brainchild of: Xingwu Li (Cina)
Project contributors: Marshin Bhatt (India); Jacek Chrzanowski (Polonia); Gaurav Anand Jagtap (India); Cho-ta Lu (Taiwan); Dror Peleg (Israele); Sunny Gurmukh Ramrakhiani (India); Rahul Surendra Sadwelkar (India); Aldo Hernandez Schurmann (Messico); Reza Shahla (Iran) e Jingwen Wu (Cina), students Master in Transportation Design IED Torino, academic year 2013/14
Project Coordination: Luca Borgogno, Lead Designer Pininfarina; Fulvio Fantolino, F&F Design Studio with the collaboration of Luca Dazzan, Alberto Filosi, Rustom Mazda and Adriano Piovano IED professors.
Special thanks: Cecomp
Technical Sponsors: Model Resine, Newcast Services, OZ Racing, Pirelli and Proteam Group