#Emergiendo

With #Emergiendo the two young architects of Lagaleriademagdalena want to revitalize black spots of Madrid through actions shared with the residents.

To revitalize black spots of Madrid, that have increased with the crisis, Lagaleriademagdalena shared the action whit the residents in the area so that they reappropriate the place and feel identified with it.

In this occasion the intervention consisted in the rehabilitation of a plot in Matadero street, in a neighborhood of Madrid called Tetuán, and it belongs to a project of the Town Hall of Madrid called Paisaje Tetuán (“Tetuán’s landscape”).

The action started with a citizen photocall, where people appeared behind a fish tank filled with water to simulate that they emerged from it, that’s why it has been called #Emergiendo (“emerging”) so that it transmits a positive message.

With these portraits the two architects composed the only one wall at the plot, of 40 m length, that with its blue tones and covers of washing machines as if they were portholes, it has become into an iconic image of the whole plot and even of the project Paisaje Tetuán. Besides, the intervention continues on the digital scope, because each photographed was recorded in short videos, asking them about their neighbourhood, collected on a website.

Lagaleriademagdalena, #Emergiendo, Tetuán, Madrid. Photo Cynthia Estébanez

#Emegiendo is part of a project of Lagaleriademagdalena to convert the most of undervalued spaces of the city into ephemeral art galleries, a series of #urbangifts. The series acts as a creative projects generating platform where the importance of the relationship between the artistic processes and the city, the participation and the dialogue between citizens and art stands out.