Automattic Space

Designed by Baran Studio, Wordpress’s Automattic Space is a re-imagined warehouse that was formerly a martial arts studio, that maintains the clarity and simplicity of the existing shell.

Baran Studio’s task was to create a space that could accommodate the usual contingent of 15 to 20 people, but also transform to comfortably fit a few hundred coders (who need to plug-in) for a special program or event.

Wordpress’s Automattic Space is a re-imagined warehouse that was formerly a martial arts studio that had fallen into disrepair. The core concept for the transformation was to maintain the clarity and simplicity of the existing shell, and insert an adaptive new ‘sleeve’ or coating. Which is where the wall comes into play.

Baran Studio Architecture, Wordpress’s Automattic Space, San Francisco, CA

The plywood wall acts as a guide throughout the space. The limited structural and mechanical upgrades were left raw and minimal. A plywood wall winds throughout, guiding the visitor through the space. The wall serves several functional purposes along the way.

At the entry room and library it serves as shelving. At the front desk, the wall screens for privacy. Where the restrooms are, it allows for further privacy – so you don’t walk out of the bathroom into a giant warehouse full of people. In the kitchen and café area, the wall creates a more intimate space.