The Retrobottega exhibition aims to investigate a new emerging productive model, the designer-to-consumer model: "Here, via online sales or relationships with traditional distributors, designers have become their own manufacturers, or created something analogous to the independent record label in the music industry", writes Jonathan Olivares on the pages of Domus 964.
A singular synergy between design culture, practical know-how and ability to tell good stories is the key factor of a new way of production based on modern resources offered by new technologies for prototyping and numerical control producing, on traditional manufacturing solutions and on the possibilities offered by Web technologies 2.0.
This call is dedicated to the work of designers, architects, makers, graphic designers who realized independently little big series.
Selected producers will have a reserved space for showing their production during Salone del Mobile 2013 inside the spaces offered by Ferramenta Pietro Viganò and set up for the occasion by NOWaa Architects and ONELAPIS studio.
The call is open to all, regardless of profession, professionals and students alike, whether resident in Italy or abroad. Participation is free and you can submit as many projects as you like.
For every design entered, you must provide:
— high-resolution photos of the product
— short description with particular attention to the production stages
— technical details
— producers' short biography
— contact information
During the 2013 Salone del Mobile 2013 multiple initiatives will also take place targeted to develop the theme of this new relationship between objects, production and economic systems.
SFUSO also welcomes photographers, artists, architects and designers who want to exhibit theoretical, conceptual or narrative researches about the relationship with the system of objects in the wider sense of the term.
Contributions can include writings, performances, videos, editorial pubblications, installations, pictures, drawings, infographics, and they will be selected by the organizers according to logistic opportunities and to the timetable of the event. These contributions must be submitted to hello@sfuso.org
Call for sponsors
The call is open also to subjects who wish to support the initiative providing their resources, whether they are of material or immaterial nature. SFUSO welcomes materials, raw or refined, goods for catering, facilities of sustainable transport, audio video equipment, as well as media-partner for broadcasting the exhibition, videomakers, press-officers, volunteers for the realization of the exhibition. SFUSO will only accept applications suitable for the spirit of this initiative. Please write to support@sfuso.org
SFUSO/small-scale practices/ is a research collective formed by designers, graphic designers and architects under the age of 30. Retrobottega is their first small scale production.
From 9 to 14 April 2013
Retrobottega
Ferramenta Pietro Vigano
Via Montevideo 8, Milano