Inside Ferrari’s London flagship, Formafantasma e Gonzalez Haase shape an Officina of design
On Old Bond Street, Ferrari redefines the idea of a flagship as a cultural device: a layered environment where architecture, display, and brand identity converge. Through interviews with Rocco Iannone, Formafantasma and Gonzalez Haase, the project emerges less as a store than as a staged Officina of design.
