The tower’s facade consists of 160 crystal facets, where not two are alike. The panels are printed with an innovative pattern made from millions of tiny motifs that are linked to the history of Swarovski. The view from inside to the outside is visible at all times, just as the activities on the inside always can be seen from the outside. At night, the structure presents a spectacular body of light that magically enhances the reflections of the surrounding Crystal Cloud and Mirror Pool.
This area, for children of any age, is complimented by an innovative playground landscape under the open skies. A free-form topography of steel and wood offers children an infinite number of ways to play. Not only is it possible to enjoy well-known kinds of activities, but children additionally have the opportunity to discover new games and forms of movement.
Swarovski Kristallwelten, Wattens, Austria
Program: playtower, restaurant and shop entrance
Architects: Snøhetta
Client: Swarovski
Completion: 2015