The Otsuka Gofukuten store proposes to re-introduce kimono culture, in a time when the garment has become something to be worn only in special occasions. The shop features a clear 3-step price system to allow new customers an easier choice and allows for comparison with other pre-existing traditional kimono stores. On the second floor, the space opens up, featuring a gallery with kimono-related modern art, and a design works exhibition.
In his design, Seki sought to evoke elements from the past, while simultaneously introducing contemporary handcraft. The space consists of three showcase types, according to the price range, frame and type of kimono composite. Other kimono-related products are displayed on original designed shelves with knotted feet. The walls, covered in the original white tiles, were curved to gain new textures. Coloured stones were incorporated under the floor, and the original glass was fixed into the windows to demonstrate the history of the building.
"All the aspects have a story and contribute to the overall store details," states Yusuke Seki. "They take on a new life, having been a relic of the past — mirroring the theme of this new approach to kimono design and wear."
Art direction and design: Yusuke Seki
Client: WAKON
Brand direction:
Jun Nakagawa, Yu Yamad
Location: Kyoto, Japan
