Eroica, the cycling event that celebrates sport and Italy’s cultural heritage, arrives at Milan Design Week 2025 as a key feature of The Glitch Camp, the free urban campsite designed by the Istituto Europeo di Design (IED) for international students visiting Milan during the Salone del Mobile.
Eroica brings sport to IED’s Glitch Camp
During Design Week, food and cycling take center stage thanks to the collaboration between Eroica and Ferrarini for IED’s Glitch Camp.
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- Ilaria Bonvicini
- 07 April 2025
Courtesy Eroica
Courtesy Eroica
Courtesy Eroica
Photo Chiara Redaschi
Courtesy Eroica
Courtesy Eroica
Courtesy Eroica
Photo Chiara Redaschi
Courtesy Eroica
From April 7 to 13, supported by Eroica Caffè Milano and in partnership with Ferrarini – announced last January – an Eroica food truck will serve food and beverages each evening to Camp guests, creating a hub for gathering and sharing. The highlight of this collaboration will be Notte Eroica by Ferrarini on Thursday, April 10, featuring Eroica’s founder, Giancarlo Brocci, and a music selection by DJ Niki Ulivieri, who has long accompanied the editions of the cycling race.
Immagine di apertura: Courtesy Eroica