The Ethnic Filter

New York-based artist and designer Ekene Ijeoma puts viewers face to face with the lack of diversity in design through his new project, The Ethnic Filter.

Ekene Ijeoma, The Ethnic Filter, 2017
Ekene Ijeoma, an artist and designer known for his interdisciplinary work with data, puts viewers face to face with the lack of diversity in design through with his new project, The Ethnic Filter , commissioned by AIGA. The Ethnic Filter visualizes the lack of diversity in design through webcam filters.
Ekene Ijeoma, The Ethnic Filter, 2017
Ekene Ijeoma, The Ethnic Filter, 2017
Each filter is mapped to a race/ethnicity — the blurrier it is, the lower their visibility. When users visit the website, they’re confronted with a clear image of themselves overlayed with text that reads “WHITE.” With one click, the text changes from “WHITE” to “HISPANIC,” while their image slightly blurs. With another click, it changes to “ASIAN” and the image blurs more. And ultimately, “BLACK” is the blurriest of all the filters. Users can take a selfie with every filter, or download a gif and share it.
Ekene Ijeoma, The Ethnic Filter, 2017
Ekene Ijeoma, The Ethnic Filter, 2017

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