Thanks to its extremely simple structure, the Edicola is truly eco-sustainable. Externally, it is made of plastic pretensioned mesh that lets the air flow through without any need for air conditioning and lets in natural light which helps keep energy use to a minimum.
The plot occupied by Caritas presents a number of different features: a 200 sqm. outdoor paved area that greets visitors,a 150 sqm. covered area divided into different rooms, and a 550 sqm. green area. It is not just a place but 5 situations, 5 experiences that help visitors relate to the theme “divide to multiply” and the Caritas world.
The itinerary will take visitors through the different rooms,each dedicated to a specific experience, and will exhibit, at its heart, a work of art: the installation Energy, made in1973 by German artist Wolf Vostell.
The work comes from the artist’s own museum in Malpartida in the Estremadura region in Spain and it presents a Cadillac car wrapped in bread loaves. By irreverently placing side by side a status symbol and the basic necessity par excellence, it expresses a critique of consumer society.
Each person’s individual experience shall be transformed into a collective experience and will live on, even after the Expo, on the web. Indeed, as they complete the itinerary, visitors will be asked to record a video message which will be pieced together with the messages of other visitors in a collage of comments in many different languages, a collective spiritual legacy of this experience that will subsequently be shared and hence multiplied in the social media.
The Edicola, Caritas Pavilion, Expo Milano 2015
Architectural Concept and Design: Piuarch (Francesco Fresa, Germàn Fuenmayor, Gino Garbellini, Monica Tricario)
Team: Miguel Pallares, Davide Fascione, Gianluca Iannotta, Alessandro Laner, Alessandro Leanti, Enrico Pellegrini, Jenny Spagnolatti, Santiago Trujillo, Anna Zauli
Client: Caritas Internationalis, Caritas Italiana, Caritas Ambrosiana
Conception: Caritas Ambrosiana (Sara Zandrini, Alessandro Comino)
Systems Design (MEP): ESA Engineering
Structural Design: FV Progetti
Green Area Design: Cornelius Gavril
Identification, acquisition and set up of the work of art by: Artache (Stefania Morellato, Graziela Bertolini, Luigi Garbini; Gianluca Ranzi)
Construction and Safety Supervision: Laura Romanò
External Shell and Cladding: AMEA sistemi srl
Furnishings by: Emmemobili home forniture
Lighting: iGuzzini
Completion: 2015