The Edicola

Piuarch has designed the Caritas pavilion for Expo 2015 giving a physical dimension to the philosophical theme of creating wealth by dividing through a fragmented cube.

Piuarch, L’edicola, Padiglione Caritas, Expo Milano 2015
The Edicola, this is the name of the small pavilion, has the appearance of a fragmented cube that translates into architectural terms the idea of creating wealth by sharing.
The structure is divided into 5 structures that are similar to each other but of different sizes and designed for different purposes. They are positioned on the ground and joined by vertices, a reference to the Edicola’s typical square floorplan. The uniformity of the construction is provided by its structural profile characterized by the same external dimensions, colour and materials.
Piuarch, L’edicola, Padiglione Caritas, Expo Milano 2015
Piuarch, The Edicola, Caritas Pavilion, Expo Milano 2015

Thanks to its extremely simple structure, the Edicola is truly eco-sustainable. Externally, it is made of plastic pretensioned mesh that lets the air flow through without any need for air conditioning and lets in natural light which helps keep energy use to a minimum.

The plot occupied by Caritas presents a number of different features: a 200 sqm. outdoor paved area that greets visitors,a 150 sqm. covered area divided into different rooms, and a 550 sqm. green area. It is not just a place but 5 situations, 5 experiences that help visitors relate to the theme “divide to multiply” and the Caritas world.

Piuarch, L’edicola, Padiglione Caritas, Expo Milano 2015
Piuarch, The Edicola, Caritas Pavilion, Expo Milano 2015

The itinerary will take visitors through the different rooms,each dedicated to a specific experience, and will exhibit, at its heart, a work of art: the installation Energy, made in1973 by German artist Wolf Vostell.

The work comes from the artist’s own museum in Malpartida in the Estremadura region in Spain and it presents a Cadillac car wrapped in bread loaves. By irreverently placing side by side a status symbol and the basic necessity par excellence, it expresses a critique of consumer society.  
Each person’s individual experience shall be transformed into a collective experience and will live on, even after the Expo, on the web. Indeed, as they complete the itinerary, visitors will be asked to record a video message which will be pieced together with the messages of other visitors in a collage of comments in many different languages, a collective spiritual legacy of this experience that will subsequently be shared and hence multiplied in the social media.

Sharing messages to share places. The Caritas Edicola will not cease to function once the Expo is over but will be communicating its message in a different place. The structure has been designed ensuring that it can be efficiently dismantled and re-assembled elsewhere. Thanks to its shape, structure and dimension it can be used as a school, a counselling centre for the disadvantaged or a centre from which to provide basic life support to the needy.

The Edicola, Caritas Pavilion, Expo Milano 2015
Architectural Concept and Design: Piuarch (Francesco Fresa, Germàn Fuenmayor, Gino Garbellini, Monica Tricario)
Team: Miguel Pallares, Davide Fascione, Gianluca Iannotta, Alessandro Laner, Alessandro Leanti, Enrico Pellegrini, Jenny Spagnolatti, Santiago Trujillo, Anna Zauli
Client: Caritas Internationalis, Caritas Italiana, Caritas Ambrosiana
Conception: Caritas Ambrosiana (Sara Zandrini, Alessandro Comino)
Systems Design (MEP): ESA Engineering
Structural Design: FV Progetti
Green Area Design: Cornelius Gavril
Identification, acquisition and set up of the work of art by: Artache (Stefania Morellato, Graziela Bertolini, Luigi Garbini; Gianluca Ranzi)
Construction and Safety Supervision: Laura Romanò
External Shell and Cladding: AMEA sistemi srl
Furnishings by: Emmemobili home forniture
Lighting: iGuzzini
Completion: 2015

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