The focus here is on the landmark design era ushered in by Jonathan Ive (b. 1967), Senior Vice President of Industrial Design at Apple, who has overseen the design of all of the devices of the California company since 1997. His products are of incomparable popularity on account of their extremely consistent and recognizable design. A quarter of the approximately 400 exhibits in Stylectrical are Apple products, which are shown for the first time in a comprehensive exhibition overview.
The exhibition traces a retrospective of works as well as of the company's internal development of design, and provides a comprehensive insight into research questions of design history by means of this popular design. Along with the products designed by Ive, numerous exhibits from the collection of the Museum für Kunst und Gewerbe Hamburg will be shown, among them works by Herbert Hirche, Hans Gugelot, Dieter Rams, Peter Raacke, Michele De Lucchi, Hadi Teherani and Tobias Grau. The economic and environmental significance of design will be examined in cooperation with the red dot institute and the Environmental Protection Encouragement Agency (EPEA).
The exhibition is the first to show all products that were created since Ive took the helm of design at Apple. Among the exhibits are rarely seen devices such as the eMate300, a laptop from 1997 designed to be used in schools, the iMac Blue Dalmatian, and the company's first flat screen. New products such as the iPhone 4, the MacBook Air, and the iPad 2 will also be shown. The exhibition lets the visitor trace the company's design process of the past 14 years. Moreover, by means of these innovative products, it opens a discussion on questions of design theory about form, about use of material and about the manufacturing process. One excursus is devoted to the history of the company's product development since its founding, with the intention to highlight the working method and special position of the design team within the company. Exhibits of the designers Hartmut Esslinger and Robert Brunner will be shown in this context, and the so-called "Snow White Design Language" will be discussed.
Stylectrical shows the formal links between Jonathan Ive's design and the works of leading creators of electronics design history, and it thoroughly addresses the close relation to products of the German company Braun. In this context the Museum für Kunst und Gewerbe Hamburg will be showing some first-rate items from its own comprehensive collection of post-war industrial design. Early works of the designers Hans Gugelot, Herbert Hirche and Dieter Rams, but also works from recent decades by Michele De Lucchi and Tobias Grau will be on display. After the evolution of design in Germany had come to a near halt during the Second World War, there were various attempts in the 1950s to pick up again where the programmatic developments of the Weimar period had left off. The probably most significant initiative was called into life in 1953 by the founders of the Ulm School of Design. Otl Aicher, Inge Aicher-Scholl and Max Bill adopted for this school the approach of the Bauhaus, which had been closed by the National Socialists. When Max Bill left the institution in 1957, the so-called "Ulm-Model" took the place of the original concept of the school. It had three relevant criteria: a new and systematic methodology of design, the promotion of interdisciplinary teamwork, and a close cooperation with the industry. Important approaches evolved during this time, which are being pursued to this day. Amongst others, the Ulm school worked for electronics manufacturers. The cooperation with the Kronberg-based company Braun is especially relevant; the designers from Ulm developed important guidelines that influenced the design of Braun until the 1990s, when Dieter Rams was the chief designer.
Stylectrical shows the formal links between Jonathan Ive's design and the works of leading creators of electronics design history, and it thoroughly addresses the close relation to products of the German company Braun.
Campus Suite will be opening a branch with free wi-fi access in the Museum of Arts and Crafts for the duration of the exhibition. Tickets for the exhibition will be on advance sale at Campus Suite branches in Hamburg, Flensburg and Kiel starting August 24th. Every ticket purchased comes with a voucher for a free coffee, to be redeemed at the Campus Suite branch in the Museum of Arts and Crafts. For the first time, the Museum of Arts and Crafts has developed an app, available in the app store from August 15th. This guide will accompany visitors through the exhibition and provide plenty of background information. The soundtrack of the exhibition, produced by Hamburg-based musician Monroe, will be playing at the exhibition and can be downloaded via iTunes.