{"id":848,"date":"2022-09-20T10:37:46","date_gmt":"2022-09-20T08:37:46","guid":{"rendered":"https:\/\/article.domusweb.it\/?p=848"},"modified":"2022-09-22T11:04:13","modified_gmt":"2022-09-22T09:04:13","slug":"vibram-carrarmato","status":"publish","type":"post","link":"https:\/\/article.domusweb.it\/en\/advertorial-eng\/vibram-carrarmato\/","title":{"rendered":"Vibram Carrarmato, the beginning of a design story and the quest for a dialogue with nature"},"content":{"rendered":"

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By Giovanni Comoglio<\/div>\n
\n |<\/span> \n 20 September 2022 <\/div>\n <\/div>\n
\n \n \n <\/a>\n \n \n <\/a>\n \n \n <\/a>\n \n \n <\/a>\n \n \n <\/a>\n \n \n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n[vc_column_text]The Vibram story starts from Milan, from its deep bond with the surrounding mountains, and grows along almost a century of research animated by the love for mountaineering and the continuous overcoming of one’s own limits.<\/p>\n

As early as the 1920s, Vitale Bramani was already penning and signing articles for the Club Alpino\u00a0 Italiano (CAI, the Italian Alpine Club) magazine as Vibram, an acronym of his name, which was to soon label the shop he and his wife Maria Fasana opened in 1928 in Via della Spiga 8, Milan,a reference point for a lively city community of mountaineers. At the age of 17, he had already climbed the Torrione Magnaghi; but a few years later a tragedy occurred that changed the course of his life. In 1935, during an excursion to Punta Rasica with the SEM \u2014 Societ\u00e0 Escursionisti Milanesi, of which he was a guide \u2014 he lost six companions, who froze to death due to a sudden change in the weather and inadequate equipment, preventing them from returning to their refuge.[\/vc_column_text]

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<\/div>\n Vibram Store, Milano 1959<\/span>\n <\/div>\n<\/div>\n
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