Peugeot presents light and sound show to look at the future

At the Milano Design Week 2019, Peugeot presents #UnboringTheFuture , an immersive experience representing the innovation of the house in the field of electric mobility.

On the occasion of Milan Design Week 2019, a luminous and sound show featuring 40 full-scale lions and the Monumental Lion – symbol of Peugeot – will animate the spaces of Area 56, in the very heart of the Tortona area.

#UnboringTheFuture is the unique experience that the Peugeot Design Lab has conceived and produced to mark an important point for the House, which with its 208 years of history resolutely focuses on a process of energy transaction.

The one in via Savona 56, open from 9th to 14th April, will be an immersive installation made of green and blue diachronic lights and fluid shapes. In addition to the animated show, the Peugeot e-Legend Concept will be presented for the first time in Italy. The car features modern and fascinating lines and incorporates the best innovations in the field of mobility.

“Peugeot e-Legend Concept is the vision of the Lion brand for a positive and exciting future, that is 100% electric, with autonomous driving and strong connectivity,” says the company.

Together with its technological manifesto of future mobility, Peugeot presents the new 208 and the e-208, which opens the way to electrification. #UnboringTheFuture 
is a concept that represents the values and efforts of the brand, which with its work brings together design and technology, innovation and style.

The Peugeot Cycles division will also be present at the event in Via Tortona, offering three new models in the district that symbolises Milanese design: LU01 is an urban bike from the Legend range with a fixed pinion, e-Legend (eLC01) combines aesthetics and the best electric technologies, and the eF01 folding model is the ideal choice so as not to give up agility and comfort.

#Unborningthefuture by Peugeot
Area 56
via Savona 56, Milan
Tortona Design Week
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