The Temporary Museum for New Design is an exhibition concept conceived by Gisella Borioli for Superstudio Più that counters traditional fair designs with a museum-style approach, eliminating the stand concept and arranging the brands in splendid galleries and open-air pavilions – this year under the creative direction of Giulio Cappellini.
The brands are among the best known on the international scene, with Canon standing out as ever with the amazing NEOREAL WONDER, in which the Hikari No Shokki light frame by the duo of Torafu Architects is combined with the Hikari No Junkan circular light by Japanese visual-design office WOW. Paolo Ceresatto
11-17 April
Superstudio Più
Via Tortona 27
Temporary Museum for New Design—
10,000 square metres and 30 exhibitors at Superstudio Più in an exhibition concept conceived by Gisella Borioli under the creative direction of Giulio Cappellini. A photo-essay from Milano by Elena Ferrari
Network
Foscarini space
Alcantara space
Canon exhibition by Torafu Architect
Canon exhibition by Torafu Architect
Milano
Photo-essays, Salone 2011