This year they invited all the local creative companies and associations to a dinner in via Cadolini—at a table more than 100 metres long in which every office participated by paying a membership fee to purchase 4 metres of table each, which they then personalised themselves.
Surely the process commenced today will lead to the recognition of this new creative Milanese hub in coming years. In the meanwhile, we cannot wait for the FuoriSalone 2012.