Heliocosm by FREAKS

FREAKS freearchitects have been commissioned for the interior design of the shop for a new natural cosmetics brand.

The program of the shop created by FREAKS freearchitects consists mostly of a big workshop table onto which the customers are invited to concoct their own cosmetics based on natural products guided by professional tutors.

As the total dedicated budget of 100K€ was modest compared to the total 100sqm area to be refurbished, the project focused on a single space characteristic: the impressive length of nearly 20 meters, pretty rare for a shop setting within the typical parisian context.

The major efforts were made on the renewal of the first and the last spaces, linked by a wood-covered tunnel-like space hosting all the display shelves and cupboards.

That space works as a theatre decorum into which doors and voids are managed to organize all the technical storage, access, restroom and extra display.

The chosen color is a light greenish blue, a so called "cool mint" color, applied all over floors, walls and ceilings, wrapping the visitors in a both refreshing and perhaps slightly disturbing ambience.

The terminal perspective of the shop is reinforced with a large scale print on vinyl depicting mountains with a greenish lake, dislocating the shop into a parallel reality. That final room serves as a lounge space, used both as a waiting room and a coffee/tea room.

The furniture has all been sourced from second-hand shops and markets, so as not to engage the visitors too much into an "overly designed" experience, instead offering them a comfortable and homey atmosphere.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.
Heliocosm by FREAKS freearchitects, Paris. Photo © David Foessel.

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