Electrolux Design Lab finalists

Now in its tenth year, the annual competition challenges design students to create home appliances allowing for a fuller sensory experience. The ten finalists will present their concepts 25 October at the Triennale Design Museum.

Chosen from among 1,200 entrants, the ten finalists of Electrolux Design Lab competition have been announced. The annual competition, now in its tenth edition, challenges design students to create home appliances which allow for a fuller sensory experience. The finalists — which hail from Australia, Brazil, China, Denmark, England, New Zealand, Norway, Poland and Spain — will now present their concepts 25 October at the Triennale Design Museum, in Milan, to a jury composed of award winning chef and restaurateur Davide Oldani, renowned designer Dante Donegani, popular design blogger Kelly Beall and Vice President Design at Electrolux Henrik Otto.

The jury will then award a first prize including a six-month paid internship at an Electrolux global design centre and 5,000 Euros. The jury will also award a second prize of 3,000 Euros and a third prize of 2,000 Euros.

"As we are celebrating the tenth year anniversary of Electrolux Design Lab, we wanted to give the students a brief that challenges them to create holistic sensorial experiences," remarks Henrik Otto, Vice President Design at Electrolux. "The ten concepts that have reached to the Design Lab 2012 finals are an overview of the kind of creative design thinking that surprises and challenges us and creates discussion about the future."

Top image: Julian Caraulani, SmartPlate. SmartPlate is the world's first intelligent dish that physically understands food and transforms it into sound, completing the circle of senses by which we understand what we eat. The plate wirelessly connects to your mobile device, then by measuring different aspects of your ingredients it identifies food and precisely attaches musical notes, harmonies and rhythm to each ingredient

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