Superdesign show breaks the rules and recounts design exhaustively: industrial design, art-design, artefacts, technology, automotive, decor for the house work travels entertainment, textile, ornaments, 3D print and everything that design proposes in step with times. And again the Capitals of design, emerging Countries who became protagonists, projects and technologies of materials’ latest innovations.
This year, the most awaited appointments are back: the spectacular Temporary Museum installations, the eclectic Materials Village, the Gallery dedicated to single companies or designers, the “Parade” with a strong impact series of proposals. New entry on show, a pavilion with exhibition and meetings dedicated to Smart City.
Discovering: People&Stories opens to the world of young authors, independent designers and craftsmen, with the artistic contribution of Alessandro Guerriero and in collaboration with eBay. On the other hand, Selected Objects, a collective exhibition for innovative proposals, dedicated to small and medium-size companies, a showcase of interesting and lesser-known Italian and Foreign makers.
Time To Color! is the year’s theme chosen by Superdesign to highlight a strong trend. Accustomed to white, black, grey, beige, metallic tones in all their compositions and variations, a strong need of colour comes on today. A trend already expressing itself through art, fashion, decoration, food, graphics, design and is destined to grow and influence today’s aesthetical selections.
4 – 9 April 2017
Superdesign show
Project: Gisella Borioli
Artistic direction: Carolina Nisivoccia
Via Tortona, 27 Milan