Chaos pop-up

Studiofibre designed a pop-up shop in Selfridges London for iphone-case brand Chaos, and built a display inspired by the apps layout, that plays with lettering.

Studiofibre, Chaos pop-up store, London, 2016
Studiofibre was appointed to create a 215 square foot pop-up shop for luxury brand Chaos in the heart of the new Selfridges Accessories Hall in London. 

 

Studiofibre used handcrafted textures, and specially commissioned bench seating and custom-crafted branded display units. The main display hides storage cupboards for easy access to stock, while the ‘library’ displays the product packaging. The branded Chaos upside down ‘A’ units also house secure product displays. 

Studiofibre, Chaos pop-up store, London, 2016
Studiofibre, Chaos pop-up store, London, 2016
The central display wall is inspired by the layout of apps on a phone, creating a practical, graphic grid system to host the brand’s collection of iphone cases. The burnished perspex mirror wall opens up the space, and reflects light back into the pop-up. It also provides another display wall ideal for showcasing the 26 chenille initial luggage tags.
Studiofibre, Chaos pop-up store, London, 2016
Studiofibre, Chaos pop-up store, London, 2016

Chaos, Selfridges, London
Program: pop-up shop
Design: Studiofibre
Year: 2016

Latest on News

Latest on Domus

Read more
China Germany India Mexico, Central America and Caribbean Sri Lanka Korea icon-camera close icon-comments icon-down-sm icon-download icon-facebook icon-heart icon-heart icon-next-sm icon-next icon-pinterest icon-play icon-plus icon-prev-sm icon-prev Search icon-twitter icon-views icon-instagram