Studio AH – HA Biocol

Studio AH-HA developed the visual identity for Biocol, a lab providing health care solutions free from chemicals and only containing natural ingredients.

Communication and graphic design Studio AH-HA developed the visual identity for Biocol, a lab providing health care solutions free from chemicals and only containing natural ingredients. Biocol’s goal is clear: developing medicines that can be explained by one hashtag. This is what Studio AH-HA envisioned in terms of the whole graphic identity of the new brand: straightforward and clear-cut messages, medicines that are easy to understand. This led to playful iconic images presenting the actual ingredients and its accompanying colour palettes.

“Since it concerns a sensitive topic (health care) we had to dive quite intensively into the subject in order to understand everything in detail and transmit the right message,” says Catarina, half of AH-HA. The crucial aspect was to simplify the medicine’s message not only in words but in images as well. And make sure that everyone is able to understand it clearly in one go. This philosophy is integrated in all of Biocol’s visual communication.

It all starts with the logo. The logo is stripped of superfluous symbols and condensed into one basic graphic element: the circle. It refers to an open trademark symbol. Herewith studio AH-HA implicitly answers to how a post-chemical brand should look like. For the website, posters, advertising and packaging, symbols are used that remind us of familiar and common objects that underline the purpose of the medicine. Also, to reinforce the clarity of the communication, the colour palette is actually derived from the medicines’ ingredients.