In the designers’ idea the consumer uses raw milk from The Domestic Cow udder using the Milking Glass. The dispenser is topped up every morning by a local producer.

In addition to streamlining the buying process, the absence of intermediaries results in a win-win system: the consumer gets a fresh product, at a reasonable price, and knows where it comes from. The producer reduces their transport costs and gets paid immediately. This system contributes to the development of sustainable and responsible consumption, and to supporting and promoting eco-beneficial practices.