Precision & Poetry

#96 Starting from BMW leitmotif “Precision & Poetry”, Alfredo Häberli take us on a journey into the immediate future of mobility, centered around a large-scale, abstract object. #salone2015

Alfredo Häberli, “Precision & Poetry”, BMW
Zurich designer Alfredo Häberli has teamed up with the BMW Design team led by Karim Habib and Martina Starke – and under the overall direction of Adrian van Hooydonk – to create an installation based on a multi-layered interpretation of the BMW Design leitmotif “Precision & Poetry”.
Alfredo Häberli, “Precision & Poetry”, BMW, view of the exhibition. Photo Vincenzo Elefante, Denis Ferrari, Carlo Vannini
Alfredo Häberli, “Spheres. Precision & Poetry”, BMW, view of the exhibition. Photo Vincenzo Elefante, Denis Ferrari, Carlo Vannini
Häberli imbues the driving experience with new meaning and renders it tangible within an impressive spatial dimension. How will we use and shape motion, encounter, time and space? At the centre of his journey into the immediate future of mobility is a large-scale, deliberately abstract object whose form cites the lightness of forward motion and whose design addresses pivotal values of future automotive design: technically everything is feasible, the luxury of movement focuses on the core statement, mobility becomes carefree and communicative.
“To design a single vehicle would be only a formal exercise. This is why I wanted to develop a concept of mobility, to develop three-dimensional thoughts, investing the entire city.” States Häberli. “I imagine a future in which the streets are the oceans, with compact housing on the sea, where you can enjoy the luxury of moving using that time to think, to draw, to make love...”

April 15–19, 2015
Spheres
Precision & Poetry

Area Sciesa Tre
Via Amatore Sciesa 3, Milano

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