The project celebrates four areas of Milanese excellence: art, training, music and business, entrusting carefully-selected young designers with the task of reinterpreting them in four product concepts that connect with the identity of the city hosting Expo2015.

The prototypes displayed show the true potential of design integrated with connectivity and services. The products developed have in fact been designed to support and enhance business skills in a smart & digital key, in response to specific demands made by both business sectors and customers, and in view of the effective launch and marketing.

More specifically, by analysing the needs of TIM technicians, Odoardo Fioravanti has developed the series of devices “Shield and share: connected protections for workers”, designed to hold mobile telephones in working clothes and thus be able to record and share experiences at work on-line. In order to optimise the listening experience of the audio streaming services, Marco Dessì has designed TOTIM, a sound and lighting system with Wi-Fi amplification developed using the materials and finishes typical of furnishing accessories, thereby making it perfect for inclusion in the home environment.

In renewing the traditional bond between Olivetti and the design world, GamFratesi has created the Outlook project which sees Fontana Arte as industrial partner in the development of an innovative inclusive projection system. The product, a lamp able to project images and content from a tablet to the surrounding area, may expand upon the range of digital teaching solutions offered by the Ivrea company. Finally, Zaven has developed Musa (Museum Assistant), an advanced audio guide that uses Bluetooth technology to enable visitors to receive detailed information on the works displayed, creating themed routes around their specific interests or storing the works considered most interesting, so that the visitor can be e-mailed more information on them.

Paolo Giacomazzi was responsible for fitting out the exhibitions and the coordinated project image, whilst the visual story has been entirely illustrated by Onka Allmayer-Beck.

In addition to the main exhibition, temporary personal exhibitions by the studios involved will also be organised, providing more in-depth examples of their style applied to the creations and prototypes. The schedule is as follows: Odoardo Fioravanti from 27 March to 2 April; GamFratesi from 9 to 13 May; Zaven from 22 to 26 September; concluding with Marco Dessì from 4 to 11 October