Audemars Piguet

Audemars Piguet called upon Mathieu Lehanneur to design its areas at Art Basel Miami: the result is a stand that replicates the Swiss valleys mineral DNA suspended in the air. 

After its launch in Hong Kong last May, the new Lounge concept for Audemars Piguet goes to Miami for the contemporary art fair Art Basel from 4 to 7th December.

The Swiss brand called upon Mathieu Lehanneur to design its new presentation, demonstration and sales areas. The French designer literally scans the Joux Valley, the brand’s historical birthplace, to replicate its mineral DNA suspended in the air. 

Lehanneur creates a magical and seductive architecture that draws on untamed nature, thanks to extremely innovative moulding technologies from archaeology. Keen to purport good links between technology and nature to achieve a better society free from first-degree ecological discourse, the designer went to mould the Swiss landscape. A perfect impression of these rocks was formed, like an alphabetical primal blueprint enabling him to create his own version of the valley in the luxury brand’s premises.

The result produces a striking contrast between the sophisticated watches and this glass, wood and stone architecture. Time stands still in this valley without gravity, reminiscent of the floating mountains in Cameron’s film, Avatar, and that confirms the French designer’s power to extricate magical images and situations free of any restrictions.