Experience in Motion

Van Eijk & Van der Lubbe explore the future of modern transport creating Experience in Motion for Volvo. The car is reinvented as a place to grow and come together.

In the near future the car as we know it will no longer exist.

High-tech developments and the shifting social climate will bring dramatic changes. Van Eijk & Van der Lubbe explore the future of modern transport, creating a new mobile encounter: Experience in Motion. The car is reinvented as a place to grow and come together.

Sitting side by side, seatbelts on, eyes on the road; this scenario is history in the Volvo of the future. After all, the car is now self-driving and safer than ever. Van Eijk & Van der Lubbe focus on the interior and see the entire volume as the social domain of the traveller. What opportunities can the shared inner space offer en route from A to B?

The lustrous black cloth reflects the past and present of Volvo. The first image layer depicts the Swedish context, topped off by the company’s success story in silver thread. Van Eijk & Van der Lubbe add a new, fresh palette to the typical Volvo colours.

The metallic inner lining forms a strong contrast with the seating in warm Scandinavian pine. Inside, the area is stripped of technical applications, allowing full space for social interaction. Time spent travelling becomes quality time: meet your fellow passengers, find out about those facing you and engage with each other.

The outside pattern is repeated in these paper writing pads. Open, inviting, and ready for all of those thoughts and ideas. Exchange contact details with one another to continue the dialogue.

The best conversations take place at the table over a good meal. In this cast-iron pan are all the ingredients for a pleasant trip. The pan symbolises allemansrätten, the Swedish principle of sharing. The material, form and iron mark on the bottom – Volvo’s logo – refer to the origins of the car.