The Nude Prize

This year, the Nude Prize is the title that will accompany the image designed by Vanessa Beecroft – guiding artist of the award – for the tenth edition of the Furla Art Award.

The Nude Prize
The Nude Prize is the title that has been chosen for the tenth edition of the Furla Art Award, a biennial prize for contemporary art dedicated to emerging Italian artists.
This year’s guiding artist is Vanessa Beecroft, who in addition to conceiving the title and image for the 2015 award, chairs the international jury that will name the winner in November.
The award, organized by Fondazione Furla, is moving this year to Milan in partnership with the Municipal Office of Culture and Palazzo Reale, in collaboration with Fondazione Querini Stampalia in Venice, and miart and Viafarini in Milan.
The Nude Prize
Vanessa Beecroft, The Nude Prize
Vanessa Beecroft’s proposal evokes one of the key themes in her work and in the art of all ages: the depiction of the human body. But she urges us to go further, to reflect on the identity of the human body as a “subject of personal traumas and manias”, and, at the same time, on how the concept of beauty and aesthetics can change from era to era, culture to culture, fashion to fashion...

The artist has significantly chosen the term “Nude" and not "Naked”. The concept is therefore not the human body in a helpless, defenseless state, stripped of clothing, but rather, the human body as it has been portrayed throughout art history.

By choosing the direction of “nudity” over “nakedness”, Vanessa Beecroft seems to invite the artists not to abandon the path traced by classical art and the tradition of figure drawing – from Leonardo, to Michelangelo, to Giorgione, to Titian – but rather to shift it towards their own era...

Jeffrey Deitch, co-author of the title, points out that “The most compelling art simultaneously celebrates and upends the artistic tradition”.

For that matter, Vanessa’s work has never failed to acknowledge the degree to which it draws on art history; she herself emphasizes that she is a product of classical, Greco-Roman, European culture. It is her very skill in framing a modern reflection on the power of aesthetics through artistic transformation that has created such interest in her work.

Vanessa Beecroft’s work hovers on the threshold between physicality and abstraction, bringing a political, real dimension into the symbolic realm of art. The nudity she presents through her models is a provocation that many have misunderstood, failing to grasp that nudity, like sincerity, means nothing without interpretation.

In a world where nudity is overexposed to the point of losing all interest, the artist reminds us that stripping down also means putting oneself on the line. And, when it is not too narcissistic, the processing of personal experience can also be part of an unveiling that becomes important because it manages to successfully transmute and resolve itself into form.

The Nude Prize
Left: Joseph Kosuth, talent/um tolerare, 2000, neon installation © Joseph Kosuth by SIAE 2000 © Edizioni Charta, Milano Right: Ilya Kabakov, The Art is a Fifth element, 2001 © Ilya Kabakov by SIAE 2001 © Edizioni Charta, Milano
The pairs of selecting curators for the 2015 Furla Art Award are: Viviana Checchia (Curator YAYA2014, Ramallah and co-founder and curator of Vessel, Bari) and Tara McDowell (USA/Australia, Associate Professor and Director of Curatorial Practice, Monash University, Melbourne); Alessandro Facente (independent critic and curator) and Chelsea Haines (USA, independent curator); Simone Frangi (Artistic Director, Viafarini DOCVA, Milan, and Professor of Contemporary Art Theory at Ecole Supérieure d'Art e de Design, Grenoble) and Virginie Bobin (France, independent critic and curator); Antonello Tolve (independent critic and curator) and Branka Bencic (Croatia, independent curator); Chiara Vecchiarelli (independent curator) and Sofia Hernandez Chong Cuy (Mexico/USA, Curator of Contemporary Art, Colección Patricia Phelps de Cisneros, New York).
The five shortlisted artists for the 2015 Furla Art Award are: Luigi Coppola (b. 1972), selected by Viviana Checchia and Tara McDowell; Maria Adele Del Vecchio (b. 1976), selected by Antonello Tolve and Branka Bencic; Francesco Fonassi (b. 1986) selected by Chiara Vecchiarelli and Sofia Hernandez Chong Cuy; Maria Iorio (b. 1975) and Raphael Cuomo (b. 1977), selected by Simone Frangi and Virginie Bobin; Gian Maria Tosatti (b. 1980), selected by Alessandro Facente and Chelsea Haines.

The finalists are now asked to present a new project proposal based on which the international jury will choose the winner, to be announced in a press conference this November at Palazzo Reale in Milan.

In addition to the opportunity to study and work abroad through an artist residency, the winner will get the chance to create the proposed work with support from Fondazione Furla; the piece will be available for public viewing through a loan to Museo del Novecento in Milan, and will be presented in Milan during miart 2015, the International Art Fair of Modern and Contemporary Art, in April 2015, and in Venice at the Fondazione Querini Stampalia in May 2015, during the 56th Venice Biennale.

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