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Doshi Levien: Madina

Doshi Levien redesign the brand logo, product and retail interiors for the Italian cosmetic and skincare brand, Madina, with a bold and modern identity.

Doshi Levien: Madina

For the retail interiors, Doshi Levien designed for Madina geometric elements that frame the face, the body and the space.

The colour of makeup is printed on the boxes and used as an architectural element in the space. A landscape of trays display separate categories of product for testing. The first four pilot stores are in Milano, Bergamo, Verona and Roma.

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Doshi Levien for Madina

Madina corporate identity
Design: Doshi Levien

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