m.a.x. museo hosts in Chiasso the exhibition “Heinz Waibl (1931) Graphic Designer. The Creative Journey”, devoted to one of the protagonists of the debate over visual communication.
The exhibition belongs to the series on “contemporary graphics”, this year devoted to “Heinz Waibl (1931) graphic designer. The Creative Journey”, one of the protagonists of the debate over visual communication, whose vocabulary through 60 years of continuous activity remains astonishingly relevant.
From an early age Waibl had the opportunity to meet and frequent the great masters and absorb their lessons, ranging from the experience of the Bauhaus to the Studio Boggeri, the most illustrious names in Italian design and Max Huber. At the same time, as Dorfles wrote in 2003, “from the earliest works (the Aluminium advertisement for the Magazzini allo Statuto in Rome), it was possible to detect the presence of a desire to ‘transgress’ certain situations, already crystallized, and, on the other hand, not to be ‘corrupted’ by the contemporary ‘radical’ and ‘ornamental’ adventures, which in the meantime had ensnared many local graphic designers”.
As part of the exhibition, one room in the m.a.x. museo will be devoted to the graphic design of Max Huber from the Fifties to the Seventies, when he was in direct contact with Heinz Waibl.
The exhibition will also be presented in 2015 at the Centre de Design of the Université du Québec in Montréal (UQAM). The exhibition will be accompanied by a lecture open to the public. The speaker will be the designer himself: Heinz Waibl Graphic Designer, and the event will be held on Tuesday, 27 May 2013 at 8.30 pm in the foyer of the Cinema Teatro in Chiasso (opposite the m.a.x. museo). It will be followed by the special opening of the m.a.x. museo from 9.30 pm to 11.30 pm.
From May 15 until July 20, 2014
Heinz Waibl (1931) graphic designer
The Creative Journey
curated by Alessandro Colizzi and Nicoletta Ossanna Cavadini
Via Dante Alighieri 6