Prada: Iconoclasts

For “The Iconoclasts” project Edward Enninful presents his vision of Prada’s stores during Milan Fashion Week, inspired by the energy of the Harlem Renaissance.

During Milan Fashion Week a new chapter of “The Iconoclasts” opens with Edward Enninful’s original vision for Prada stores, inspired by the energy and original thought of the Harlem Renaissance.

An electric time of artistic explosion and cultural exchange for the African American community in the United States in the 1920s, the Harlem Renaissance represented a new creative spirit. Stars such as Louis Armstrong, Billie Holiday, Josephine Baker and Ella Fitzgerald were born, and the air buzzed and fizzed with jazz and ideas.

Edward Enniful, "Iconoclasts", Prada, Milano

Taking this spirit of creativity as his cue, Enninful’s Prada women’s store will be filled with a cast of black and white mannequins dressed in Prada SS14 and archive looks – guests at an imagined 1920s club – complete with glittering artdeco bar, evoking the atmosphere of Harlem. The men’s store will host a cast of black and white mannequins dressed in Prada SS14 and archive pieces, set amongst game tables, 1920s food and cocktails, and the strains of a jazz blues trio. New fashion images shot by Emma Summerton and Enninful will be presented in both stores.

Prada’s “The Iconoclasts” series launched in 2009, when four leading fashion editors took over the visual identity of Prada stores in four fashion capitals around the world.