Moureaux for Zoff

Rectangular blocks of different heights and colours create rhythm in the space of the newly designed glasses shop for Zoff by Emmanuelle Moureaux.

Emmanuelle Moureaux Architecture + Design Studio has recently completed the design of an interior for Japanese glasses brand Zoff, in the Mitsui Outlet Park Iruma in Saitama, Japan.

emmanuelle moureaux: Zoff outlet, Saitama, Japan

“The blue sky between buildings, the pockets of green in the park on the street corner, and the colorful glittering neon at night. These are what we capture during our everyday life in cities,” explains the designer. “Travelling also gives us different snapshot from our daily lives, such as the magenta and yellow spreading endlessly in the field of tulips, the pale blue from the crystal clear lake, and the pink petals of cherry blossoms swaying in the wind. These sceneries from our experience are captured into rectangular frame, and then rhythmically spread in the space to create a joyful and heartwarming store.”

The captured pieces are modularized into blocks of 800 mm x 160 mm. These modules are then used to design displays, fixtures and mirrors.

Different heights of these rectangular blocks create rhythm in the space which gives a sense of playfulness. This changes the ordinary way of shop displays, which are often too systematic. The design has focused on flexibility, such as the movable display blocks, with the exception of wall mounted display, and the colors representing sceneries can be changed along with the seasons.

emmanuelle moureaux: Zoff outlet, Saitama, Japan

Zoff OUTLET
1369-1 Miyadera, Iruma-shi, Saitama, Japan
Concept design / Interior design: emmanuelle moureaux
Floor area: 126.82 sqm
Floor: vinyl floor tile
Wall and ceiling: AEP paint
Photo: Daisuke Shima / Nacasa & Partners

Moureaux for Zoff

Rectangular blocks of different heights and colours create rhythm in the space of the newly designed glasses shop for Zoff by Emmanuelle Moureaux.

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