During the 2013 Fuorisalone, a new apartment in the Brera district opened its doors to the public, creating the perfect setting for the installations of young Segno Italiano collective inside a bright and comfortable interior on the first floor of Via Palermo 8. The "An Italian Domestic Scenario" exhibition naturally invaded each and every room, presenting traditional Italian design objects linked to specific geographical contexts.
The Italian collective has been digging out long-forgotten pieces of vernacular design since it was founded in 2011. Their full collection was displayed as an intricate table setting on a dining table — an important place where everyone in the home comes together. On display were white ceramics from the treasure trove held in the Este Ceramiche workshops, alongside the first display of green glassware from Empoli, which, as the collective's Alberto Nespoli points out, is "testimony to a short but intense period in Tuscan history that spanned the two wars." A re-edition of the legendary Chiavari light chair, first seen at the 2011 Salone del Mobile, completed a sophisticated composition that coupled restraint and luxury with the common purpose of forging a new link between local crafts and the market. After reviving and passing on unchanged craft skills, the next step is to generate fresh connections between people from different cultures, through a global network of contacts.
9 — 14 April 2013
Segno Italiano: An Italian Domestic Scenario
Fuorisalone 2013
Spazio P8, via Palermo 8, Brera, Milan