The Future of Fabrica

The Benetton Group's communications research centre enters a new stage and focuses on internationalisation, appointing Alessandro Benetton as chairman and Dan Hill as managing director.

Benetton Group's communications research centre — Fabrica — enters a new stage, focusing on an increasing international perspective and featuring a new managerial structure. The first steps of the strategy outlined by the new Chairman Alessandro Benetton include the appointment of Dan Hill as Managing Director. Hill, who is an adjunct professor at University of Technology, Sydney, has also formerly held leadership positions at the BBC, Monocle and Arup, and works with Domus as strategic design advisor.

The new Fabrica Board of Directors is composed of Alessandro Benetton (Chairman), Dan Hill (Managing Director), Gianluca Pastore (Worldwide Communication Director, Benetton Group), and Carlo Tunioli (Senior Vice President of Communication North America).

An Advisory Board has also been established. Presided over by Paul Thompson, Rector of the Royal College of Art in London, the board will be open to eminent cultural figures from all continents.

Top: Paul Thompson, Alessandro Benetton and Dan Hill. Above: Paul Thompson, newly appointed president of the Fabrica Advisory Board, and Dan Hill, newly appointed managing director of Fabrica. Photos by Marco Pavan/FABRICA

"Fabrica intends to consolidate its role as an international cultural centre," states Alessandro Benetton, "by increasingly affirming its vocation as a leader in social communications, combining art and industry through its original and innovative perspective based on interaction, a multi-disciplinary approach and an ever closer connection with the most highly advanced academic world. As a research centre, Fabrica will now go even further, integrated in an international cultural system with a vision, programmes, structures and resources to give young creatives throughout the world the opportunity to express their talent, their spirit of initiative, their imagination and ideas for the future".

Founded in 1994, the Benetton Group's communications research offers annual scholarships to young artists and designers, providing training opportunities and giving them access to a wealth of resources and relationships to develop cultural and social communications projects under the guidance of experts in the areas of design, visual communication, music and the most advanced media within the current open culture, as well as traditional publishing.

The Future of Fabrica

The Benetton Group's communications research centre enters a new stage and focuses on internationalisation, appointing Alessandro Benetton as chairman and Dan Hill as managing director.

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