The device's form recalls a "new shoot" sprouting from a small pot. The iconographic shape of the purifier signifies not only freshness with its white and green colors, but also hints at the sustainable and eco-friendly design of the air purifier. The technology is hidden out of sight, embedded in the working through a process invisible process of cleansing and refreshing the air. In a subtle move, the designers worked in an unusual feature of the purifier: Air purification increases as the "new shoot" grows, allowing users to adjust it intuitively and providing a visual measure of air purification.
