Japanese design studio Nendo have designed a new store for Spanish show brand Camper in Osaka, the first in Japan outside of the country's capital. The new space has a distinctly minimalist look and produces the sensation of weightlessness.
Nendo's approach was inspired by the raison d'être of Camper shoes: to contribute to the pleasure of walking. Thus, in the design for the interior of the store the shoes seem to float in the air and stroll about the place. The ones displayed for sale float as well. They are placed on barely discernible stands — their own footprints — fixed to thin tubes rising out of the floor.
The angles and positions of the footprints scattered around the walls and ceiling vary slightly, creating a specific route from one part of the store to another and producing the illusion that the shoes are actually walking in slow motion. With a creativity typical of Oriental design, the store is in line with Oki Sato's preferred language: "ethereal".
The design that Oki Sato has produced for Camper is his first project for a Together store but not Nendo's first collaboration with the brand. A few years ago the studio designed the Camper stand at Bread & Butter.