Continuing on its journey around the world, the BMW Guggenheim Lab opened in Berlin last Friday, 15 June. The stop comes on the heels of a successful eleven-week pop-up experiment in New York's East Village, which took place last fall. Located in Berlin's artistic Prenzlaur Berg district, the Lab is open until 29 July. With the theme of Confronting Comfort, the Lab — designed as an open-air loft by Tokyo-based architecture studio Atelier Bow-Wow — will present free programs for the public, exploring notions of individual and collective comfort and the urgent need for environmental and social responsibility.
Over the Lab's six-year migration, there will be three distinct mobile structures and thematic cycles. Each structure will be designed by a different architect, and each will travel to three cities around the globe. The theme of the Lab's first two-year cycle is Confronting Comfort — exploring notions of individual and collective comfort and the urgent need for environmental and social responsibility. The BMW Guggenheim Lab launched in New York, running from 3 August to 16 October, 2011. It is currently in Berlin, where it will be open through 29 July, before moving on to Mumbai in late 2012. Cycle 1 will conclude with an exhibition presented at the Solomon R. Guggenheim Museum in 2013. Two additional two-year cycles will follow, each with a new mobile structure and theme, concluding in the fall of 2016.
Part urban think tank, part community center and public gathering space, the Lab is conceived to inspire public discourse in cities around the world and through the BMW Guggenheim Lab website and online social communities. The public is invited to attend and to participate in free programs and experiments at the Lab. In addition, the BMW Guggenheim Lab website and social communities provide opportunities for participants around the world to engage with and to contribute to the ideas and experiments generated by the Lab. The initiative is led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability in partnership with BMW. The space is designed to serve as a catalyst in the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for contemporary urban living.