Kvadrat: Hallingdal 65

New interpretations of the Danish company's iconic textile by Tord Boontje, Bless, Mermelada Estudio and Jean-Baptiste Fastrez will be shown at the Salone del Mobile.



Following Martín Azúa's Puppet chair, new designs have been unveiled of Kvadrat's Hallingdal 65 re-interpretation series, to be shown at the Jil Sander showroom for the Salone del Mobile, have been released.

In celebration of its first and most iconic textile, Hallingdal 65, Kvadrat has invited seven international curators to select design talents from seven key regions. Each curator was tasked with selecting designers that would reinterpret the classic textile, developed more than 45 years ago, in a modern context.

Alongside Martín Azúa's project, images of pieces by Fredrikson Stallard, Sofie Brunner, Katrin Sonnleitner, Bless, Mermelada Estudio and Jean-Baptiste Fastrez have now been disclosed.

"Special projects such as Kvadrat's celebration of Hallingdal 65 create an important platform for emerging designers to confront and test innovative ideas with a realistic feasibility for a prospective market," note executive curators Patrizia Moroso and Giulio Ridolfo. "The textile is deployed like a body skin, a covering cloth, a wrap or a simple decoration; in any case like a tactile element with its physical output revealing new interpretations and surprising ideas to revalue this material."

At the Salone, Kvadrat will also present a new textile collection by Argentine-Swiss designer Alfredo Häberli at the Kvadrat showroom in Corso Monforte, with Häberi also unveiling his updates to the showroom he originally designed in 2007.

Finally, the Danish studio will showcase a new rug with Danskina. For its 25th anniversary Spanish designer Cristian Zuzunaga has given Bravoure, one of Danskina's oldest designs and most successful rugs, a re-colouring inspired by the Catalan Autumn. Bravoure will be shown as part of Zuzunaga's exhibition Outside In in Ventura Lambrate.

Top: Jean Baptiste Fastrez, Hallingdal 65 reinterpretation for Kvadrat. Above: Katrin Sonnleitner, Hallingdal 65 reinterpretation for Kvadrat

Fredrikson Stallard, Hallingdal 65 reinterpretation for Kvadrat

Left, Sofie Brunner; right, Bless, Hallingdal 65 reinterpretation for Kvadrat

Mermelada Estudio, Hallingdal 65 reinterpretation for Kvadrat