BIG loves NYC

Bjarke Ingels Group's latest installation reflects what Times Square is made of: people and light.

 

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"BIG love NYC" is a 10-foot tall glowing heart sculpture consisting of 400 transparent, LED lit acrylic tubes. A collaboration between Bjarke Ingels Group (BIG), Times Square Alliance, Flatcut, Local Projects and Austrian company Zumtobel, the installation celebrate Valentine's Day, utilizing the flow of people, air and touch to bring the heart to life.

The transparent tubes refract the lights of Times Square, creating a cluster of lights around the heart. The hovering heart will appears to pulsate as its tubes sway in the wind. When people touch a heart-shaped sensor, the heart glows brighter and beats faster as the energy from their hands is converted into more light. "The heart reflects what Times Square is made of: people and light," states Bjarke Ingels. "The more people, the stronger the light."

Over the last four years, the Times Square Alliance has hosted an annual public art sculpture to celebrate Valentine's Day. This year's 2012 Times Square Valentine is on display at Duffy Square through February 29.

Top: BIG love NYC, installation view. Above: BIG love NYC, detail. Photos by Ho Kyung Lee.

BIG love NYC, installation view. Photo by David Sundberg, ESTO

BIG love NYC, installation view. Photo by Ho Kyung Lee.

BIG love NYC, installation view. Photo by Ho Kyung Lee.