"We designed the Sabi brand, products and packaging to express smarter ergonomic functionality, and instill pride of use rather than the stigma of being singled out by daily physical challenges," says Yves Béhar. "The detailed design is beautiful and poetic while increasing the functionality. I believe Sabi will make sense to an older generation in need of solutions, but also to a younger set of users that simply expect good design everywhere."
Sabi is a Palo Alto-based new company founded by entrepreneur Assaf Wand.