Matteo Ragni

A new washbasin for Azzurra, re-branding for Linvisibile, a project for Artigo, a new series for Plust and a wooden rocket for Woody Zoody. Matteo Ragni explains his designs for Design Week and his work method of creating virtuous circles with the design partners of a lifetime. #MDW2016

Ritratto di Matteo Ragni, 2016
If you replace style with common sense, if you prefer listening to making a show and teamwork to labels, then you are close to Matteo Ragni’s concept of design. Long before many made the mistake of thinking that being an art director was the natural progression for a designer, Matteo developed a philosophy for working on company designs that is confirmed in the work he is presenting at the Design Week.
Matteo Ragni, installazione a Palazzo Litta
Top: Matteo Ragni and his installation for Linvisibile at Palazzo Litta. Above: Matteo Ragni, Neverending Evolution for Artigo, at Palazzo Litta. Photos Andrea Astesiano
The artistic direction of a brand is a question of choices, first and foremost that of the right preposition, and this is not grammatical fundamentalism. Ragni stresses that he believes in designing with a company and not for a company. His number one rule is not to impose your own Word on a dimension that already has its own history and vision but to listen, almost analytically, and then decide together which is the right path for both sides. That is why so many and such different, type-wise, companies ask him to develop a shared path. Speaking to Matteo about his designs is like following hypertext: every window opens new ones linked to images and paths, and there he is in the middle like a good cursor doing the job of “key master”.

 

When he explains an installation, however well organised and effective, it is clear that it is a pretext to narrate part of the company’s history. This occurs in Palazzo Litta with the new re-branding project for Linvisibile and, most importantly, that for Artigo which revisits its history in Neverending Evolution, a ribbon of samples occupying the central staircase. It features variations on a material rooted firmly in a, not always familiar, past but one of which to be more than proud. In fact, the company has featured famous names that are the stuff of legend: the floors in the Milan underground by Albini, an unsurpassed masterpiece of intelligent public space, and one Ettore Sottsass’s last projects in which he played with those rubber bubbles, slotting inserts in wood and other materials together.

Remaining on the plastic front, there is the Frozen series for Plust, a company specialised in rotational moulding. Here, it was excellent knowledge of the material and its limits that steered the design process as, to avoid ageing and wear, Ragni, along with Maurizio Prina, resorted to a pleated effect that stiffens the structure and lends movement to the surface. Nor can we forget Matteo’s great love of wood, which appears in multiple variants in his Design Week selection: in the most traditional sense of craft turning, see Razza for WoodyZoody and a new runabout model that expands the car pool of the now famous To be us series.

 

Another feature of Ragni’s work approach is that of creating virtuous circles with his lifetime design partners. This applies to his friendship with Giulio Iacchetti with whom he has won two Compasso d’Oro awards (in 2001 for Moscardino, biodegradable cutlery for Pandora; and in 2014 with the Montini manhole covers). His company, InternoItaliano, has re-issued a wooden box containing a mini portable office. It is the evolution of a project commenced a few years ago with Alpi for Caran d’Ache, exploring an educational box that could contain and activate new learning paths.

Matteo Ragni, Anfibio per Azzurra, schizzo
Matteo Ragni, Frozen series for Plust

Another circular project is that for Essential. What have a tag, a bag and a bookcase got in common? Everything when the raw materials generate new applications. As Matteo tells us, the company in Carpi started out producing product tags for garments and then from cellulose fibres went on to make special bread bags that go in the washing machine. It was but a short leap to a cardboard bookcase, especially with a simple and functional assembly system reminiscent of Mari in his early days, the 1960s when people were starting to experiment with these things.

As an attentive observer of reality, Ragni knows that the folds of experience can hide the secret of a design that will work. Indeed, his washbasin for Azzurra Ceramiche seems the fruit of the purest and simplest thoughts on daily life. It may be an old type but its use is very contemporary: no longer just a utility object to be hidden away in an ancillary bathroom but a multifunctional object where you can hand-wash underwear or allow those working in an office to clean their teeth without having to always store the necessary elsewhere. His is an old-fashioned washbasin with a built-in washtub, to which are added two side levels with a drain; the concept of this integrated ceramic shelving has rubbed off onto a coordinated mirror complete with shelves, all in one ceramic piece.

Matteo Ragni, Anfibio per Azzurra, schizzi
Matteo Ragni, Neverending Evolution for Artigo, at Palazzo Litta. Photo Andrea Astesiano
Relationships are, however, the cornerstone of all his designs. His wooden toy cars for To be us would be but an isolated tribute to informed use did they not come alive with the play of the families that choose them. Matteo also uses his studio for a most uncommon relationship project, developed with Fantoni. He regularly organises On The Hub – “meals in the dark” which replicate the blind date formula without any filters. They can trigger out of the ordinary connections and – something rare in the design world – accept the risk of total failure. The only rule is that those at the meal do not know each other and must not work in the same field. Sometimes they have led to friendships and fruitful encounters, essential to emerge from the enclave of Milanese design, so often criticised for inbreeding.
© all rights reserved

12–17 April 2016

Matteo Ragni

Artigo

Palazzo Litta, corso Magenta 24, Milan

Linvisibile
Palazzo Litta, corso Magenta 24, Milan

Azzurra Ceramiche
Fiera Rho-Pero, Hall 24 booth H05

WoodyZoody
Asap Store, corso Garibaldi 104, Milan

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