Domus: What is the advantage for Mercedes in working with Artemide?
Martin Bremer: We are a forward-thinking company. The car is one thing but if you look at how the car is changing, I’m referring to autonomous driving, you don’t have just the function of sitting in the car and driving. We are creating a space for living. Things like ambience and experience in a car are becoming more and more important. There is a big focus on ambient light and on how people feel. It is quite important for us to learn and be with other leaders in the field of design.
Domus: How did your relationship with Artemide come about and what is the concept behind the creation of this product type?
Martin Bremer: The project came about when we started working with Svarowsky elements that we also have in our lights. That’s how we got into lighting. The interior lighting became more and more important for us and that’s why we were looking for this kind of cooperation. Our common goal was to explore the beauty and emotion of human-centred design.
Artemide also presented the Tycho Spotlight that is intended to produce an accent light as simply as possible.
Domus: Can you explain the concept of “silent light” expressed in the Tycho light created for Artemide?
Michele De Lucchi: We have light pollution in the same way we have noise pollution. Silent light is in itself a clear concept. It is light that does not disturb. Light that adapts itself and that enables things to be illuminated and functions for the benefit it has to offer without getting in the way. Without glare and without exceeding that level of comfort that we require and that we continually search for in everything.
12 – 17 April
via Manzoni 12, Milan