Artemide & Mercedes-Benz

Artemide and Mercedes-Benz enter into parntership to design new synergies; the brands share same values and a similar DNA regarding research and innovation. #MDW2016.

Mercedes & Mercedes-Benz
At the showroom in via Manzoni, Artemide presented a number of new products. We talked to Martin Bremer of Mercedes-Benz and Michele De Lucchi.
Artemide & Mercedes-Benz
Ameluna is a combination of Artemide and Mercedes-Benz design
Presented last month at Frankfurt, Ameluna is the result of a journey made by Artemide together with Mercedes-Benz, companies that while operating in different sectors, share the same values and a DNA founded on research and innovation.

Domus:  What is the advantage for Mercedes in working with Artemide?

Martin Bremer: We are a forward-thinking company. The car is one thing but if you look at how the car is changing, I’m referring to autonomous driving, you don’t have just the function of sitting in the car and driving. We are creating a space for living. Things like ambience and experience in a car are becoming more and more important. There is a big focus on ambient light and on how people feel. It is quite important for us to learn and be with other leaders in the field of design.

 

Artemide & Mercedes-Benz
Martin Bremer, interior designer for Mercedes-Benz, with Carlotta de Bevilacqua

Domus: How did your relationship with Artemide come about and what is the concept behind the creation of this product type?

Martin Bremer: The project came about when we started working with Svarowsky elements that we also have in our lights. That’s how we got into lighting. The interior lighting became more and more important for us and that’s why we were looking for this kind of cooperation. Our common goal was to explore the beauty and emotion of human-centred design.

Artemide also presented the Tycho Spotlight that is intended to produce an accent light as simply as possible.

Domus: Can you explain the concept of “silent light” expressed in the Tycho light created for Artemide?

Michele De Lucchi: We have light pollution in the same way we have noise pollution. Silent light is in itself a clear concept. It is light that does not disturb. Light that adapts itself and that enables things to be illuminated and functions for the benefit it has to offer without getting in the way. Without glare and without exceeding that level of comfort that we require and that we continually search for in everything.

Artemide & Mercedes-Benz
Tycho di Michele De Lucchi per Artemide. The shaper spotlight features a slit that accommodates the template of the part that needs to be illuminated to allow light emission to be adjusted with extreme precision
Domus: This spotlight has been designed to create accent light. With what purpose?
Michele De Lucchi: Tycho has been conceived for lighting works of art. In particular for lighting the Pieta Rondanini in its new site at the Ospedale Spagnolo at Castello Sforzesco. However if it can illuminate artworks it can illuminate anything.
Artemide & Mercedes-Benz
Michele de Lucchi, Thyco designer for Artemide
Art is definitely the most difficult thing to light because you need to light it sensitively, without exceeding the limits of the value of the actual object. Bring out its qualities without disturbing. Tycho has a special feature: it has an anti–glare screen. A very simple screen made from the same cone of projection that orientated in the right way, stops the LED that has a very strong light, very centred, from hitting the eyes and irritating them.
In via Manzoni swhoroom Artemide presented also new lamps as Chlorophilia 2 by Ross Lovegrove, Décomposé Light and Farfalle by Atelier Oï and Silent Field by Carlotta de Bevilacqua and Laura Pressoni.

12 – 17 April
via Manzoni 12, Milan

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