Angela Moore has caught the essence of Somerset with its seascapes, landscapes and unique geography; from the Palaeolithic Cheddar Gorge to the wave cut coastal path that Wordsworth once described as “Kilve’s delightful shore”.
“Angela’s use of light and composition made her the perfect choice for this commission,” said David Hitner of design agency Studio Small.
Moore herself was unfamiliar with Somerset, and relished the thought of getting out of the studio, exploring the area and shooting using daylight. “I found myself getting up at 4am, and shooting in the early morning and evening. Something about the light at those times of day seemed to almost distort the landscape” says Moore.
Designers Studio Small have worked closely with Modus to distill the brand’s DNA and with this more tangential approach have created a way of demonstrating both its heritage and sustainability.
Not only will these large scale photographic prints form part of the exhibition but the newly designed catalogue by Studio Small will contain these sensitively taken images. The whole project demonstrates a commitment to craft and creativity, underpinning Modus’ ethos of applying the best design credentials to everything they do.
The resulting series of eight large format (W700 x H525 mm) Gicleé prints in a limited edition of 10, was exhibited at Modus during the London Design Festival, in their newly refurbished and expanded showroom. The re-worked space will give them over double the previous floor area spread over the ground and lower ground floor.