Anagrama: Kindo

The bead maze, toy and the combination of pastel and neon colors drive Anagrama in the interior design and the coordinate image of this children’s shop in Monterrey.

Kindo is a boutique for kids’ clothing and accessories in San Pedro Garza Garcia, Monterrey, Mexico.

Anagrama’s goal in this intervention was to create a shopping experience that stood out among the rest so it could be an interesting space. Their solution was to merge aesthetics, form and function into one simple element.

The inspiration has been found in a timeless didactic toy called “bead maze”, this toy is made up of geometric shapes, and uses simple figures as its base, which are moved along coloured pipes. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of bright pastel and neon colors.

The challenge was to give order while still maintaining a fun dynamic aesthetic throughout the interior design. Anagrama used galvanised steel pipes, wood, and fiber glass to build a functional and organized sales display that classified clothing according to gender, accessories, shoes, and toys.