Studio Majoran

Malwin Béla Hürkey and Lennart Engelmann worked together to create the brand for the catering service Studio Majoran, merging German and Japanese tradition.

Visual designer Malwin Béla Hürkey and graphic designer Lennart Engelmann teamed up to conceive the brand identity for Studio Majoran, a catering service which orientates its cooking and appearance on traditional Japanese comities.

Not in the manner of its ingredients, rather than on its ceremonial appreciation of the meal. Time, calmness and modest beauty. Those attributes had to be translated and transferred into the design and packaging of Studio Majoran.

All ingredients were obtained through local farmers, the used paper conforms the FSC standards and also the bowls are pressed out of ecofriendly bamboo.

The signet is an homage on the old asian Inkan-Seal tradition and conforms as an official signature or an artists signature. Malwin Béla Hürkey completely relinquished on packaging designation. Solely the seal and additional symbol decorate the shell of the packaging. Inspired by the characteristics of the blue onion style from the german Meissen porcelain, the symbol system allows to describe every different type of meal Studio Majoran has to offer.