This exhibition invites participants to see this “behind,” “inside,” and “before” in Japanese designs. Then, they will see that these do not come from some grandiose structure or planning, but the designer’s small considerations and twists.
Post-war Japan has been a country of technology, taking advantage of its high tech. Yet those who design or manufacture products actually give higher priority and meticulous consideration to the user’s behaviors and psychology, than to advanced technologies. Herein lies the essence of Japan’s design and manufacture. Here is the true value of “made in Japan.”
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
"Hidden – Unveiling Japanese Design", at National Design Centre, Singapore. Exhibition view
until October 23, 2014
Hidden
Unveiling Japanese Design
Exhibition design: Nendo
Organized by Japan External Trade Organization (JETRO) and Design Singapore Council
National Design Centre
111 Middle Rd, Singapore